Tuesday, June 8, 2010


The Alejandro music video wasn't released until today, forgive me for my misinformation.

This video is...
Quite something.
I'm not even sure where to begin.
There are so many elements that just make this video: religion, military, homoeroticism, androgyny, gothic, macabre, I could just go on and on.

The video begins as a shot, surveying a room of soldiers wearing military outfits and one wearing fishnets. The video then transitions into an organized marching sequence. Lady GaGa makes her first appearance wearing very futuristic, steampunk goggles. A frozen heart is seen, then a grave, GaGa appears in shock.

I will stop there, as I do not have intentions to summarize the video for you.

This video is dark.
In more ways than one.
First of all, this color sticks to a color palette pertaining to mostly black, greys, white, dark blues, and reds. This creates a very cold looking environment (fitting as in parts of the video, it is snowing). Not only is the environment very physically cold and unwelcoming, the general emotional tone of the video resonates a very cold, icy aura.

I am kind of skeptical as to what this video is exactly about. Yes. I know the song is the whole "fall in love with your best-friend"-theme and GaGa herself said the video was about her "love of the gay community and the bravery they have in their relationships."
Which, now that I think about it, makes sense.
Within this video, the militaristic themes are meant to emphasis the strength and bravery the gay community has rather than take away from said strengths. This is a pretty deep theme but it is also a theme I find hard to pick up on unless you know a bit of background.

Like every Lady GaGa video in creation, there is a lot of sexual innuendo and/or sexuality in her videos.
This video is no exception to this rule. Lady GaGa remakes herself to be a far more androgynous character in Alejandro, more so than in other videos. Sometimes she sports a bowl cut to match all the soldiers in the video, she very openly acts out several gay sexual innuendo/acts (which are very prevalent in this video due to the obvious homoeroticism). Other times her hair is slicked back and the rest of the times she has just generally shorter hair. GaGa isn't attempting to make the video a typical pop music video by a female pop musicians, she is making a bit more androgynous image for herself.

I mention religion earlier in the post as a theme/element to the video.
Well, I'm not sure quite how or why religion plays a part in the video, it just does.
GaGa wears a red and white plastic nun-outfit, a white and red priestess outfit, and there are quite a few other religious symbols strewn throughout the video: the sacrificed heart, the potential star of david that can be seen in the metalwork one of the soldiers is carrying in the beginning of the video, the presence of crosses,and rosary beads.

I'm not going to lie, the black and white interlude in the video definitely echoes Madonna circa Vogue.
Not the same way of course, as GaGa is more militant and masculine in this video than Madonna was in Vogue, but there is a definite similarity.

What was with the weird effect at the very end of the video?
Does this have something to do with GaGa almost admitting she has Lupus?

My only criticism of this video is how choppy parts of it are. The video as a whole doesn't seen very linear and perhaps that is how it was intended to be. Regardless, the video is kind of hard to follow and parts just don't seem to belong, alas, I digress.

I do really like this video, I'm not going to lie.
It is definitely different than anything GaGa has done and she looks completely unlike any of her other images.
The outfits are ridiculous/amazing.
I kind of love the choreography.
And well, it is just generally entertaining.
See for yourself.

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